Expanding your marketing reach through Pinterest

expanding marketing

Market Your Business on Pinterest

As a business, you probably know how essential it is to be present on many social media platforms, but it seems that not every business out there takes this seriously. If you’ve been struggling in the last few months and you want to know how Pinterest could help you effectively market your business, then you may want to pay close attention at the article below. That’s because we’re going to take a good look at some of the strategies you can consider in order to build a successful Pinterest presence.

Boost Brand Authority

Did you know that a lot of businesses out there want to establish authority in their field? In fact, this is a very common goal for a lot of businesses on Pinterest. For example, if you’re a computer business, then you could position yourself on Pinterest as an authority in the computer industry by creating Pinterest boards where you offer your followers educational and useful info. At the same time, though, you should also try and promote your products in creative and fun ways.

The good news is that you don’t even have to create all the content you plan on pinning on Pinterest. That’s because there’s already a good amount of content on the internet that you can pull from various authoritative sources and therefore have the peace of mind you’re sharing useful, accurate and up-to-date information with your followers.

Expanding on the computer industry example, you may want to post some videos from your YouTube account, but also resources from industry experts. You could also create a board that focuses on solving common computer problems that people run into when browsing the web, installing new hardware and so forth.

As for pinning content from other sources, make sure that you only post helpful and relevant posts. By doing so, your audience will believe that you’re the go-to place for accurate info concerning your subject. In time, this is going to help you increase authority, build trust and eventually increase client loyalty and referrals from brand advocates.

Pair Your Release with an Infographic And Then Pin It

If you plan on launching a new service or product, how about you include a relevant infographic along with it? This is an excellent way to give news outlets and media a visual that goes along nicely with your story. If you have no inspiration about how you can do this, then have no worries, since there are already plenty of wire service websites out there that you can check for ideas.

And while it may sound obvious, it’s important to reinforce the fact that you shouldn’t embed your infographic in your E-mail or run it with your wire release. After you upload it on Pinterest, you should follow up with adding a hyperlink to the complete release with a few keywords and a short summary.

Create a Pinterest Newsroom

Did you know that you can easily create a corporate newsroom pinboard if you just want to pin a single press release? This is actually a great way to showcase it along with your other news/media assets. By doing so, you can enhance your website’s newsroom with fresh material or just mirror it.

On top of using infographics and press releases, your newsroom pinboard may include logos, executive headshots, video, expert opinion comment, but also short pitches, maybe some company blog posts and also news clips. One thing to keep in mind is that whatever you plan on pinning to your newsroom, it needs to be high quality, be able to garnish interest and attract clicks.

Executive Staff Pinboard

Did you know that executive staff pinboards are an excellent way of increasing your audience, but also building awareness and trust? The executive staff pinboard can be used for linking headshot photographs to content such as bylined articles, biographies and other types of content that proves their credibility as a trusted and competent resource. For even better results, make sure that when you plan on quoting them in a PR to link their name directly to their pinboard.

Create Pinboards That Match Your News Topic or Infographic

By doing so, you can capitalize on search traffic and eventually create a natural platform for your infographic or news. For instance, if you have a PR that’s about a new clothing store, then you should create a pinboard that’s relevant to fashion. The majority of people are interested in dressing appropriately regardless of the event, so a pinboard on “The best clothes for a casual look” or “The perfect wardrobe for a night out with the girls/boys” can easily target your audience and complement the topic of your infographic/PR.

Use the Keywords Optimized In Your PR to Optimize Your Pin

When it comes to search engine optimization, it definitely goes hand in hand with Pinterest. A lot of people are leveraging Pinterest in order to increase traffic to their websites and there are cases when your boards can rank in as little as forty eight hours for hard-to-rank keywords. Therefore, if you really want to make sure your pin goes viral or at least garnishes a lot of attention, it’s essential that you include keywords along with it.

In fact, you can increase your news results even more when optimizing your pins for the same keywords used in your PR. How’s that possible? Well, all you need to do is use the same primary keyword in your pinboard’s title, add it to the description of each pin and lastly, add them as a #.

Conduct a Free Market Research with Pinterest

Pinterest is extremely valuable as a post-distribution strategy, but did you know that using it can also spark amazing ideas for bylined article topics and trend releases? You can easily use the platform in order to know what’s being liked and repinned. Next, all you have to do is create a pinboard around a currently favored topic and optimize it for search. Lastly, all you need to do is support the pinboard with an expert or trends opinion PR that links back to your Pinterest board. By doing so, you can easily have buzzworthy content on a very popular topic.

 

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  1. Hey Mike,
    Its an interesting share on Pinterest marketing. Many marketers are short of ideas of how to go about this. However, it will be better to put these details into practice!

    A good Pinterest board helps add value to real-time marketing!
    I left this comment in kingged.com as well

  2. Pinterest is one of those social media platforms that help businesses reach sales or success goals. Just like any other line of attacks used when sharing content, keyword optimization is vital. This enables pins to be more searchable.

    Since this platform is known when it comes to images, infographics are perfect here, most especially if infographics are pinned on boards that have the same topic. I must say, designating boards will help you to represent your business.

    Great post, to wrap it up. Marketing strategies will be effective if quality is considered.

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